SAABOA
"We don't like their sound, and guitar music is on the way out"
-Decca Recording Co. rejecting the Beatles 1962
SAABOA
"We don't like their sound, and guitar music is on the way out"
-Decca Recording Co. rejecting the Beatles 1962
A Bit about us
Too often the discipline of strategic planning is separated from execution or only applied at certain stages of product development. As a result, strategy has become a bi-word for un-actionable decision making disconnected from day-to-day commercial reality
We believe that commercial success is defined by the numerous choices made throughout a product’s lifecycle, and that actionable strategy constantly shapes the interactions that exist between developers, payers, physicians, and patients
SAABOA intersects scientific, clinical, commercial, and market access expertise to provide possibility and assess probability in this complex environment, helping our clients deliver robust, adaptable and fully actionable path-to-market strategy and planning
Strategy As A Basis Of Action
Approach
APPROACH
SAABOA combines three competencies we believe are critical to defining and then executing a differentiated commercial strategy
Approach
APPROACH
SAABOA combines three competencies we believe are critical to defining and then executing a differentiated commercial strategy
Multi-dimensional thinking
In contrast to one-size-fits-all processes, SAABOA is built upon the creativity of a multi-disciplinary approach that intersects commercial, clinical, scientific, and market access capabilities
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Product guys
With long-standing academic and clinical backgrounds our team is driven by scientific curiosity and excels at translating scientific complexity and insight into commercial opportunity and value
Execution clarity
Having worked inside the pharmaceutical industry, we appreciate the challenges of delivering multi-stakeholder projects from start to finish. Our thinking is concise, unambiguous, and always aligned across the organization
Services
The SAABOA VEPP
Helping our clients make informed strategic choices by exploring POSSIBILITY while objectively identifying, measuring and managing RISK
Services
The SAABOA VEPP
Helping our clients make informed strategic choices by exploring POSSIBILITY while objectively identifying, measuring and managing RISK
Leadership
LEADERSHIP
The SAABOA team intersects scientific, clinical, commercial and marketing access expertise
Leadership
LEADERSHIP
The SAABOA team intersects scientific, clinical, commercial and marketing access expertise
PETE WOOTTON, PhD
MANAGING PARTNER
As co-founder of SAABOA Inc. Pete brings over 10 years industry experience in product development, ranging from very early stage planning and market scenario analysis, through to brand launch and lifecycle management...both in the US and EU
ROBERT SCHAFFER
MANAGING PARTNER
Robert brings over 20 years of living and breathing healthcare brand strategy, pre-launch planning, commercial development and account handling across a broad range of therapeutic categories, building success in Paris, New York and Basel
Contact
CONTACT US
Contact
CONTACT US